Rising costs worry businesses in 2024

by Time Doctor
business adaptation financial skills gap

As we enter 2024, businesses worldwide will face a new set of difficulties in an era characterized by swift change and unpredictability. Rising operating expenses and serious personnel issues are defining the global environment and forcing firms to reconsider their growth and sustainability plans.

Based on a thorough worldwide study conducted by Peninsula Grobyup founder and Group CEO Peter Done, this essay explores the main problems that companies face today and provides doable solutions to get through these challenging times.

Understanding the core issues

The survey presents a stark reality: over 80% of businesses are grappling with escalating operational costs, making it the primary concern for companies striving to maintain their foothold. The labor market adds another layer of complexity, with 41% of respondents voicing concerns over retaining their workforce in a competitive environment.

Despite these financial strains, a noteworthy shift is observed, particularly in the UK and Canada, where businesses are increasingly turning to financial incentives to enhance staff retention. Nearly half of UK companies and 65% in Canada are now investing in human capital as a strategic move to navigate the current landscape.

Rising costs: A universal challenge

  • Over 80% of businesses surveyed highlight rising operational costs as a significant concern.
  • A strategic pivot towards financial incentives to retain talent, despite economic pressures.

The staffing conundrum

  • 41% of companies are worried about retaining their workforce.
  • UK and Canada lead in adopting financial incentives for staff retention.
The evolving talent landscape CTA

Addressing the skills gap

Increases in salary are the typical response to the impending global skills shortage, which is expected to result in a sizable deficit by 2030. However, the survey highlights a growing recognition of professional development’s role in attracting and retaining talent, with over 50% of UK businesses prioritizing training and development, realizing its dual advantage in enhancing employee skills and effectively addressing the skills gap.

The dual approach to talent retention

  • Salary increases as a traditional tactic to attract talent.
  • A rising emphasis on training and development, with over 50% of UK businesses investing in employee growth.

Flexibility and wellbeing as retention tools

Workplace preferences have changed in the post-pandemic era, with many employees citing flexibility and work-life balance as non-negotiables. Flexible positions are in high demand, even though hybrid working styles are not widely accepted. This trend emphasizes the value of employee wellness and mental health assistance as crucial elements of a company’s retention strategy, not only as benefits. Adopting flexible work schedules and all-inclusive support networks is increasingly essential for businesses looking to draw in and keep top personnel.

Embracing the new norm


The 2024 worldwide survey provides organizations with a clear road map for navigating the challenging landscape of the modern economy. The results emphasize the necessity of a multimodal strategy for hiring and retaining employees, combining monetary rewards with chances for advancement.

Furthermore, as the objectives of the workforce change, companies must adjust their approaches and recognize flexibility and wellness as the cornerstones of a positive workplace culture. Businesses will need to be able to innovate and adapt in order to survive and secure a strong, motivated staff that is prepared for the future.

In conclusion, recognizing and resolving the interconnected problems of growing expenses, personnel shortages, and the skills gap with creative solutions will be essential to helping businesses navigate the difficulties of 2024.

Companies may not only survive these obstacles but also emerge stronger, ready for long-term success in the changing global scene, by investing in their people, embracing flexibility, and cultivating a culture of growth and health.

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